Job Title: Consumer Marketing Director/Senior Director
Company: Rapidly growing, Small Pharmaceutical Company
Location: Boston, MA
Therapeutic Area: Ophthalmology
EPM is partnered with a small pharmaceutical company looking for a Consumer Marketing Director/Senior Director to lead consumer promotion for their newly approved ophthalmology product.
Responsibilities Include:
- Develops and leads consumer promotional material development through execution
- Collaborates cross-functionally across internal teams for optimal brand performance and product planning
- Creates omnichannel strategy for product including targeting approach, media mix, and Rx conversion analysis
- Informs consumer strategic plans through analyzing market trends, consumer insights, brand performance
Qualifications Include:
- Bachelor's degree required, MBA preferred
- 10+ years (pharmaceutical) consumer/digital/multi-channel marketing required
- Product launch experience
- Ophthalmology experience strongly preferred
**Titling is based upon experience**
