Commercial

Commercial

It is hard to imagine another industry where the adage, ‘You have to spend money to make money’ is truer than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. As a result, the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of four percent over the forecast period of 2019-2024.

Commercial Jobs

Vice President, Product Management
Negotiable, United States of America

Title: Vice President, Product Management Location: Remote I am working with a medical communicat...

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Accounts Payable Specialist
Negotiable, Zug

We have a current opportunity for a Accounts Payable Specialist on a contract basis. The position...

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Director, Market Development
Negotiable, California

*MUST HAVE MEDICAL DEVICE EXPERIENCE* Title: Director, Market Development Marketing Location: rem...

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Product Marketing Manager
Negotiable, Santa Clara

*MUST HAVE MEDICAL DEVICE/HEALTHCARE EXPERIENCE* Title: Product Marketing Manager Location: Santa...

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Territory Manager
Negotiable, Singapore

We are looking for a territory manager to drive sales, profitability and market share for a compa...

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Sr. Global Program Director, Late Stage (LCM)
Negotiable, California

Job Title: Sr. Global Program Director, Late Stage Location: California Summary: As the Sr. Globa...

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Lead Buyer
Negotiable, Visp

We have a current opportunity for a Lead Buyer on a contract basis. The position will be based in...

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Sales specialist Southern Germany, Austria and Switzerland
Negotiable, Munich

We have a current opportunity for a Sales specialist Southern Germany, Austria and Switzerland on...

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Internal HR Recruiter
Negotiable, Basel

We have a current opportunity for a Internal HR Recruiter on a contract basis. The position will ...

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