Commercial

Commercial

It is hard to imagine another industry where the adage, ‘You have to spend money to make money’ is truer than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. As a result, the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of four percent over the forecast period of 2019-2024.

Commercial Jobs

Business Development Manager
US$120000 - US$150001 per annum, Boston

We have a current opportunity for a Business Development Lead on a permanent basis. This role wil...

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Customer Service Manager
Negotiable, Munich

Introductory paragraph: Our client, an innovative and fast-growing company in the diagnostics sec...

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Market Insights Consultant - 3 Days Per Week
Negotiable, England

My client is a global pharmaceutical company who is seeking a consultant to support and work in c...

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Account Manager (chromatography)
Negotiable, Münchendorf

A dynamic company are looking for an individual to generate and develop business in Bavaria. The ...

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Territory Sales Manager
Negotiable, England

Territory Sales Manager in Midlands - UK Introduction : Our client, a leading medical device comp...

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Head of Marketing
Negotiable, England

Lead the Global Marketing Strategy for a Medical Device Company Introduction: We are currently se...

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European Sales Manager
Negotiable, Netherlands

Our client, is an industry-leading Speciality Chemical raw materials manufacturer, who are lookin...

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Regional Sales Manager (Automotive)
Negotiable, Spain

A dynamic company are looking for an individual to generate and develop business in Spain. The id...

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Inside Sales Representative
Negotiable, Chicago

Inside Sales Representative Chicago, IL - Hybrid Our client, one of the leading diagnostic servic...

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