Commercial

Commercial

It is hard to imagine another industry where the adage, ‘You have to spend money to make money’ is truer than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. As a result, the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of four percent over the forecast period of 2019-2024.

Commercial Jobs

Sr. Sales Consultant, Cell & Gene (Northwest)
Negotiable, California

Job Title: Sr. Sales Consultant, Cell & Gene (Northwest) Location: San Francisco Based (Northwest...

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Product Leader/Sr. Director of Pharma Partnerships
Negotiable, Massachusetts

We have a current opportunity for Sr. Product Leader/Senior Director of Pharma Partnerships a on ...

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VP, Marketing
US$230000 - US$250000 per year, United States of America

We have a full time, permanent opportunity for a VP of Marketing with an Instrumentation organiza...

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Account Executive
Negotiable, San Francisco

Job Title: Diagnostic Account Executive Company Type: Top Global Medical Device Location: Bay Are...

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Marketing Automation Lead | Healthcare Leader REMOTE
Negotiable, New Jersey

Job Title: Marketing Automation Lead Location: New Jersey (Remote) Responsibilities: Collaborate ...

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Sr. Strategy Analyst | Healthcare
Negotiable, New Jersey

Job Title: Sr. Strategy Analyst Location: New Jersey Responsibilities: Manage annual sales foreca...

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OAM - San Diego
US$180000 - US$200000 per annum, San Diego

Job Title: Oncology Account Manager Company Type: Mid-size Biopharma Location: San Diego The indi...

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Genomics Account Manager
US$100000 - US$110000 per annum + + 50k OTE, San Diego

We have a current opportunity with an innovative global genomics company that is building out the...

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Gene Synthesis Sr. Sales Specialist
+ 60k OTE, San Diego

We have a current opportunity with an innovative global genomics company that is building out the...

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