Commercial

Commercial

It is hard to imagine another industry where the adage, ‘You have to spend money to make money’ is truer than in pharmaceutical advertising. The amount of money spent on advertising every year in America alone has now reached $240bn. According to a study published by Dartmouth College, drug companies are spending $9bn more per year on marketing than they were 20 years ago. The Washington Post also discovered that nine out of ten major pharmaceutical companies spend more on sales and marketing than they do on R&D.

Major players in the market Johnson & Johnson spent $17.5bn on marketing, and less than half that figure, $8.2bn, on R&D. Fellow American giant Pfizer spent over $11bn on marketing pursuits, almost $5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

Many life sciences companies in the United States are exploring the growth opportunities offered by online direct-to-consumer drug advertising. As a result, they are increasing the shift towards promotional spending on digital promotions such as online display advertising, product websites and social media campaigns. Google are now allowing the advertisement of prescription drugs and HIV home tests across the country. As a result, the market is anticipated to reach a value of $8bn by 2024, at a projected CAGR of four percent over the forecast period of 2019-2024.

Commercial Jobs

Associate Director of Payer Marketing
Negotiable, Chicago

The Associate Director, Payer Marketing, will be accountable for developing and implementing a pa...

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Sales representative spine
Negotiable, Switzerland

Sales Representative Spine A well-established medical device company who work with high-end and i...

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Director, Digital Commerce
Negotiable, Frederick

Director, Digital Commerce This is an exciting opportunity that fosters innovation at a well-know...

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Director of Business Development (CMO)
Negotiable, Boston

An industry leading and rapidly growing Contract Manufacturing Organization that specializes in B...

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Director of Business Development (CDMO)
Negotiable, Boston

An industry leading and rapidly growing Contract Manufacturing Organization that specializes in B...

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Product specialist oncology and histopathology
Negotiable, Switzerland

Product Specialist An exciting Swiss start-up medical device company who work with high-end and i...

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Clinical Support - Infusions - North/West
Negotiable, Münster

Clinical Support - Infusions - North/West Für unsere Produkte im Bereich Infusionstechnik sind wi...

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Therapy Specialist - Infusionstechnik
€40000 - €50000 per annum, Schwandorf in Bayern

Therapy Specialist - Infusionstechnik Für unsere Produkte im Bereich Infusionstechnik sind wir de...

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Clinical Specialist - Infusionstechnik
Negotiable, Schwandorf in Bayern

Therapy Specialist - Infusionstechnik Für unsere Produkte im Bereich Infusionstechnik sind wir de...

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