Role: Thought Leader Liaison
Company: Rapidly growing Pharma
Location: Northeast
Therapy Area: Ophthalmology
Overview: This person will be a key contributor to the growth and adoption of the most visible product for the company
Role Description:
- Execute and lead development of KOL strategy in East Region.
- Lead and plan advisory boards, congresses, speaker bureau's across academic, regional and community Ophthalmology KOL's.
- Help with development of Peer to Peer and Speaker Program Educational content
- Work with key stakeholders in Ophthalmology
- Work with HCP marketing team to ensure key customer practices
- Cultivate and maintain KOL relationships and provide direction/leadership to key agency partners
Qualifications:
- Bachelor's degree, 10+ years Pharma/Biotech Marketing and Sales Experience
- 2-3 years experience Sales/field/regional/key customer marketing in Ophthalmology
- Ophthalmology experience REQUIRED
- Experience leading speaker bureaus, advisory boards, congresses
- KOL Management/Relationships throughout the Northeast and/or Atlantic Coast
- Strong leadership skills, interpersonal and people management skills
- Ability to lead agencies and external partners to develop tactical plans and promotional materials with brand strategy
- Excellent Budget planning and project management experience
- HCP and/or Patient Marketing In-House experience is a plus
