Title: Paid Media Specialist
Job Summary:
Our client, a leading diagnostics company in the Greater Chicago area, is seeking an experienced and dynamic Paid Media Specialist to join their team. This permanent position offers competitive compensation and the opportunity to work with cutting-edge technology while contributing towards developing innovative paid media strategies.
Key Responsibilities:
- Develop comprehensive paid media strategies aligned with business objectives
- Plan, execute and optimize campaigns across various platforms such as Google Ads & Microsoft Ads.
- Conduct thorough keyword research for campaign targeting
- Implement A/B testing methodologies
- Monitor performance using analytics tools
Education/Experience Requirements:
The ideal candidate should possess at least 3 years experience managing paid search or related fields within the B2B sector. Candidates are required to have strong analytical skills that enable them to make informed decisions regarding strategy optimization based on data interpretation gathered from previous experiences. The role requires excellent communication skills (both written and verbal) necessary when communicating effectively both internally throughout all levels of organizations under pressure constraints.
Skills/Qualifications Required:
- Bachelor's Degree in Marketing or equivalent work experience preferred
- Proven ability implementing successful digital marketing campaigns utilizing Facebook Business Manager platform
- Experience executing PPC tactics between multiple channels including LinkedIn advertising management capabilities would be highly valuable. candidates who can demonstrate knowledge about social media marketing will also stand out
Does this sound like you? If so please apply today!
