Job Title: Strategic Marketing Director
Location: Tennessee, USA
Summary:
As the Strategic Marketing Director, you will play a pivotal role in shaping and executing our marketing strategies to drive brand visibility, market share, and revenue growth. Your expertise will be critical in crafting compelling narratives, identifying key market opportunities, and leading a high-performing marketing team in a B2B setting.
Key Responsibilities:
- Develop and implement comprehensive strategic marketing plans to achieve business objectives.
- Lead market research initiatives to identify emerging trends, customer preferences, and competitive landscape.
- Collaborate cross-functionally to align marketing strategies with overall company goals.
- Create and manage innovative marketing campaigns that resonate with target audiences.
- Oversee digital marketing efforts, including social media, SEO, SEM, and email marketing.
Requirements:
- Minimum 10+ years of marketing experience in a healthcare/life sciences setting.
- Bachelor's degree or higher required.
- Strong leadership skills with the ability to inspire and guide a diverse marketing team.
- In-depth knowledge of healthcare/life sciences trends, consumer behavior, and market dynamics.
- Excellent analytical abilities to interpret data and translate insights into actionable strategies.
- Exceptional communication and presentation skills for both internal and external stakeholders.
