Develop and execute media relations activities and thought leadership strategies that improve the perception, reputation, and market positioning of the company & its products globally.
Direct media relations; establish and maintain relationships with healthcare reporters, local media, and other external stakeholders; arrange interviews and prepare executive spokespersons
Create, maintain and evolve a set of key messages that align with our branding strategy, communication principles, and core values
Manage public relations agency partners to coordinate pitch development and outreach, and media preparation for executive interviews
Develop comprehensive media preparation files for executive staff ahead of media interviews
Partner with the digital marketing specialist to manage and further develop the company's social media strategy.
Support efforts to create communications content, branding, and messaging that can be used effectively with various external and internal partners, including social media channels.