My client is a Molecular Diagnostics company which prides itself in innovating and evolving. They are looking for a Digital Marketing Specialist to join their team. This role will be based in Singapore. In this role, you will be ensuring first class customer journey experience throughout all digital activities across multiple customer touch points to support existing business and upcoming product launches. You will also be involve in the planning and execution of digital marketing initiatives.
The Digital Marketing Specialist will be responsible for:
- Develop, implement, track & optimize digital marketing campaigns across all digital channels
- Define and organize online events to attract and generate leads
- Identify target audiences and develop digital campaigns to enage thgem
- Collaborate with cross functional teams to continuously generate relevant content
- Set up campaign measurements criteria, provide analytics and create performance reports
- Identify trends and insights within digital marketing space, explore creative approaches to drive demand
- Localize digital programs created by the global and regional teams.
- Manage internal digital platforms for web management, social media, email marketing, digital events, video publishing, etc, in complete alignment with Corporate guidelines and requirements
- Identify competitor activities in the digital field and develop actions to address them
- Liaise with & monitor external providers when required to ensure projects remain on objectives, budget and timeline
The ideal Digital Marketing Specialist should have:
- Bachelor degree with specialization in digital marketing or similar
- At least 5 years of experience in digital marketing within the life sciences field
- Experience in Medical devices/Diagnostics is highly preferred
- Proven ability to understand and leverage digital means and tools with in-depth knowledge of available digital channels, appropriate tools and their strengths in the market
- Outstanding digital, innovative & creative mindset
If you are a driven, passionate, and growth minded individual with the relevant experience who wants to be part of a fast-growing company, please apply!