Associate Director, Digital Marketing
A swiftly growing Biotechnology company is looking for an Associate Director, Digital Marketing to join their growing commercial team. This person will work collaboratively with the commercial team in preparation for the commercialization of a wide portfolio of Infectious Disease therapies. This person will oversee the brand plan and digital reporting and analytics associated with establishing the brand and driving awareness with Key Stakeholders. The ideal candidate is a self-starter and demonstrates the ability to integrate and leverage insights and analytics to build the promotional strategy for the brand plan. This position will be directly reporting to the Director, Customer Marketing
- Identifies opportunities to set new direction to improve customer experience across multiple segments.
- Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives are met in a timely manner.
- Establish KPIs to evaluate the effectiveness of the marketing strategies to guarantee positive ROI.
- Collaborate with the HCP and Consumer marketing teams to develop campaigns and promotional strategy.
- Identify new marketing opportunities and make recommendations to Executive leadership.
- 10+ years of experience in the pharmaceutical Industry.
- Bachelor's degree with MBA preferred.
- Excellent PowerPoint, Excel, written and visual communication skills.
- Previous experience building a strategic marketing plan.
- Strong interpersonal and presentation skills.